To determine the winners of the AutoPacific & Autobytel 2012 Vehicle Satisfaction Awards (VSA, over 75,000 owners of new cars and light trucks in the United States were surveyed in the first quarter of 2012. Based on the results of the survey, the 2012 Lincoln MKZ is awarded the title of America’s highest-rated Luxury Mid-Size Car.
Triumphing over such exceptional vehicles such as the Nissan Maxima and the Acura TSX, Lincoln's MKZ is a paragon of style, quality and tech. The Lincoln also represents and excellent value, when its price is considered against what that money buys. For these reasons, MKZ owners say they are a very satisfied lot.
This determination is based solely on owner input and the resulting measure of owner satisfaction demonstrated. Because overall vehicle satisfaction is in fact derived from ownership experiences, AutoPacific & Autobytel’s Vehicle Satisfaction Award is a significantly more accurate measurement of how satisfied new car and light truck buyers are with their recently purchased vehicles.