Think of a Lincoln, and chances are good you’re imagining a creased chrome barge with hidden headlights and a fake spare tire hump on the trunk lid. Indeed, Lincoln held on to those traditional design traits for too long, and its resistance to change nearly killed the proud American luxury brand.
Now, however, Lincoln is different, as evidenced by the new 2020 Aviator. This is a midsize, three-row, seven-passenger, luxury SUV equipped with standard rear-wheel drive or available all-wheel drive. It wears the latest Lincoln look — a successful mashup of Bentley and Range Rover cues — while retaining subtle Art Deco details inside and out. Taut and tailored in appearance, the Aviator also includes what has helped a resurgent Lincoln to reinvent itself: a long list of ownership benefits that help to make your life easier. And if you choose the top-of-the-line Black Label version, Lincoln intends to make you feel extra special with exclusive customer services and experiences.