Lexus almost didn’t bother with this new, redesigned, and impressive 2013 GS. The previous model wasn’t selling very well, saved from the ignominy of least-popular Lexus sedan status only by the now-cancelled HS 250h hybrid. With the IS small luxury sport sedan, the ES midsize luxury sedan, and the LS large super-luxe model proving popular with buyers, Lexus executives reviewing spreadsheets rightly questioned whether the GS ought to exist at all.
Fortunately, Lexus has decided that perhaps it’s no longer good enough to relentlessly pursue perfection in the form of whisper-quiet interiors and silicone-slick controls. Today, Lexus wants to excite its owners with compelling design and engaging driving dynamics, and the new GS is key to fulfilling the mission.
And so the 2013 GS is positioned as the sporty mid-luxury sedan from Lexus, an alternative to the also new-for-2013 Lexus ES, which has moved up a notch in size and sophistication thanks to a transfer to the Toyota Avalon platform. Now Lexus buyers can select the plush ES for a traditional cushy cruiser experience, or the rear-wheel-drive GS, designed to battle sport luxury sedans from Audi, BMW, Cadillac, Chrysler, Hyundai, Infiniti, and Mercedes-Benz head-to-head.
Yeah, we included Chrysler and Hyundai. No, that was not a test to see if you’re paying attention.