Land Rover finds itself in an ideal situation for growth. With strong financial backing from its parent company, Tata Motors, and a vehicle portfolio focused on the most popular segment, SUVs, it’s no wonder the British automaker is crushing sales goals. Land Rover didn’t just stumble into this prime position, either – the brand has spent decades developing premium vehicles with tremendous off-road capability.
Numerous luxury brands are keen to enter the SUV space and steal Land Rover’s customers. As the segment grows, these companies will no doubt find buyers – but taking them from the category creator won’t be easy. Over the next few years, Land Rover will introduce new generations of its most established nameplates. This process starts with the all-new Discovery.
Autobytel was invited to test the 2017 Discovery on some of Utah’s most challenging and beautiful terrain. 400 miles of driving later, we’ve comprised 10 things you need to know about the luxury off-roader.