LA Auto Show: Mazda's Design Director Talks CX-3

Trying to make yourself standout in a crowded marketplace is a difficult task, to say the least. But when you are trying to make your mark in a segment, it becomes that much harder. Why? Well, you are setting the tone of what people expect in this class. That's the conundrum Mazda finds itself in. Their contender in the subcompact crossover marketplace, the 2016 CX-3, made its debut at the L.A. Auto Show. 

Design director Derek Jenkins gives us his thoughts on making the CX-3 stand out in a burgeoning segment.