Being one of the first automakers to enter a new segment is a tough task. You have to figure out a number of details such who is the vehicle aimed at, how much it should cost, and what qualities should be promoted. Case in point is Honda with their upcoming 2016 HR-V. This is one of first entrants into the blooming subcompact crossover market.
Autobytel's Joni Gray asked Jeff Conrad, who happens to be both the senior vice president of marketing and general manager of Honda, about what the company intends to accomplish with their newest vehicle.