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LA Auto Show: Hertz's Interactive Hologram and Mobile Tech

William Maley
by William Maley
February 3, 2014

Hertz has some unique ideas on how to make the rental car experience less painful. During the second day of the LA Auto Show, we had a chance to speak with Hertz's Linda Senigaglia who showed off a new interactive hollagram that tells customers about what the rental car company offers, including everything from vehicles to their online trip planning. Senigaglia also talked about Hertz's mobile app which allows customers to reserve a vehicle, send a message saying their vehicle is ready, and much more.


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