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King James Connects with 2015 Kia K900

Brand Drafts NBA Star as First Luxury Ambassador

Charles Krome
by Charles Krome
October 16, 2014
kia k900

kia k900

Blake Griffin remains on the Kia roster for now, but it's two-time NBA champion and 10-time NBA all-star LeBron James who has been crowned the new "Luxury Ambassador" of the 2015 Kia K900 flagship sedan. Although it actually was James who first contacted the brand to see the 2015 Kia K900 for himself.

Said Tim Chaney, vice president of marketing communications for Kia Motors America: “As fans of the game of basketball, we were honored to learn that one of today’s most influential athletes and tastemakers recognized something different was going on at Kia and wanted to check out our new flagship sedan. Like Kia, LeBron James does not want to be confined by conventions or traditional definitions, and as our K900 Luxury Ambassador his star power will cause people to question everything they think they know about our brand.”

James didn't make his decision lightly, either. He's a passionate car collector and his new 2015 Kia K900 joins a growing stable that also includes a Lamborghini Aventador, Ferrari F430 Spider, Maybach 57S, Chevrolet Camaro SS and Dodge Challenger SRT (according to the DuPont Registry). The 2015 Kia K900, of course, fits right into that group with its stunning exterior design, powerful 420-hp V8 engine and ultra-premium standard amenities such as:

  • A 17-speaker, 900-watt Lexicon Discrete Logic7 surround-sound audio system
  • Kia's UVO eServices connectivity and infotainment setup complemented by voice-controlled navigation and a 9.2-inch touchscreen
  • The full suite of top safety measures, including blind-spot detection, rear cross-traffic alert, advanced cruise control and lane-departure warning
  • A plush, premium cabin with Nappa leather seating, heated/ventilated front seats, heated rear seats, a heated steering wheel and real wood accents, all standard

Added James: “I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia’s first-ever luxury ambassador. This partnership is about the power of great style and performance. Kia and the K900 are out to challenge conventional wisdom and show people how to think differently, and I can relate to that. For me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special."


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