The Kia Soul is a great value and a sales hit, so it’s surprising that other car companies haven’t tried to knock it off with similar hatchbacks. But most car companies haven’t gone there. The Soul is one of just three vehicles J.D. Power identifies in the “compact multi-purpose vehicle segment,” and the other two, the Ford C-Max and Toyota Prius v, are slow sellers. On the other hand, Kia sold well over 100,000 of the boxy Soul hatchbacks in 2017. There are several reasons for that, and among the top reasons are the Soul’s versatility and its high product quality.
J.D. Power gave the 2017 Soul, the most recent version for which it has ratings, its highest marks for Overall Quality, Overall Performance, and Design, and Predicted Reliability. Changes for 2018 Soul are extremely minor.