Must a luxury car wear a luxury badge? Based on my week driving the new 2015 Kia K900, the answer is most emphatically no. But here’s the thing. When I said this to my wife, who also writes about cars, she asked me this: “What happens when a K900 buyer needs to go the dealership for service? Do they get red carpet treatment like the Lexus dealer provides? Or do they get the same experience as the guy driving the ratty decade-old Sorento in the next lane?”
Good question, and the after-sale experience definitely matters when you’re dropping 60 grand on a new full-size luxury sedan. And thanks to complimentary service and maintenance for the first three years or 37,500 miles of Kia K900 ownership, buyers are certainly headed back to the dealer following a purchase. But what will they find when they get there?
I asked Kia for clarification around dealer training and customer treatment. James Hope, Kia’s national manager of product communications, provided the following highlights of K900 ownership benefits:
- VIP call center and roadside assistance hotline staffed by agents with the authority to expedite resolution of K900 owner issues
- Personalized scheduled maintenance reminders and appointment scheduling through a Certified Premium Specialist
- Complimentary loaner vehicle during service or repair, typically in the form of a Kia K900 or Kia Cadenza (when available)
- Complimentary car wash and vacuum following service
Is that enough? It all depends on the dealership, and whether or not it chooses to go above and beyond the basic requirements. If the dealer doesn’t, it’s not the K900’s fault, because this is one impressive luxury car.