We live in an upwardly mobile world, at least in terms of consumer purchasing habits. The Kia K900 seemingly represents the ultimate automotive expression of this desire to translate purchasing power into a lifestyle upgrade: an uber-luxury car built for the bargain set but without cutting any corners along the way.
If only it were that easy. While the full-size Kia K900 certainly embodies most, if not all of the qualities sought after in a high-end sedan, it faces an uphill battle to be accepted amongst traditional luxury buyers more used to having the masses frozen out of this particular segment by high price tags rather than invited in with a firm handshake the way that Kia has done. Overshadowed by the hoopla surrounding the K900’s approachable window sticker is the unshakeable fact that this car is at least as good as many, and better than some, of its German and Japanese rivals