2014 Kia Cadenza Caters to Customers with Complimentary Maintenance

The 2014 Kia Cadenza represents the brand’s first foray into the near-luxury marketplace, and the car will work Kia’s value angle by providing all the typical tech and lux goodies offered in the segment, but for a relatively affordable $35,100. But now comes word that the Cadenza is upping the ante a bit further, by providing a complimentary scheduled maintenance program; and while that’s not exactly new—even brands like Toyota offer similar plans—the length of Kia’s coverage is.

Scheduled maintenance for the 2014 Kia Cadenza will be handled gratis by the company for up to 36 months or 37,500 miles, providing a slight advantage over Volkswagen’s 36-month/36,000-mile program, and a more notable benefit as compared to more mainstream offerings, like the 24-month/25,000-mile plan from Toyota.

The brand also makes it easy for owners of the 2014 Kia Cadenza to take advantage of the new program, since the car’s standard UVO eServices technology allows them to set up service appointments online, right from the comfort of the Cadenza itself.

“The Cadenza competes in a class in which customers have higher expectations for their ownership experience. Our complimentary scheduled maintenance program—a benefit many would not have previously associated with the Kia brand—fulfills those expectations,” said John Crowe, vice president of service and after-sale operations for Kia Motors America. “The program helps differentiate the Cadenza from its competition and illustrates Kia’s intentions of launching a credible contender into the emerging space between mainstream and luxury.”