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Kia, Infiniti and Suzuki Jump On New Car Rebates and Incentives Bandwagon

Benjamin Hunting
by Benjamin Hunting
June 10, 2010

New car shoppers have been given a clear indication that summer has arrived thanks to a fresh batch of new car rebates and incentives from a wide range of different automakers. Vehicle sales almost always see an uptick once the weather turns warmer, but several car companies aren't taking any chances and have decided to lure as many customers into their showrooms as possible with special deals designed to convince new car shoppers that June is the best month to buy.

Of particular note is the financing offer available from Infiniti, the Nissan luxury division which does not often hold sales events. The premium car company has extended 0.0% percent financing on most of its 2010 models, for terms as long as 60 months on the Infiniti FX35 and Infiniti FX50 crossovers and the Infiniti QX45 sport utility vehicle. The more brisk sellers - the Infiniti EX35 and the Infiniti G37 coupe, sedan and convertible models - see a shorter 36 month 0.0% financing term. Some current Infiniti owners may also be eligible to receive cash rebates in the form of an owner loyalty incentive if they choose to pick up another Infiniti to replace their current ride. The offers expire at the end of June.

At the other end of the price spectrum, Suzuki is another Japanese car company that has decided to get aggressive with its incentives in order to kick off the summer season with a bang. The most popular vehicles in the Suzuki lineup have polished up with both cash back rebates and 0.0% financing through the month of June. Both the Suzuki SX4 and the new Suzuki Kizashi, which has been positioned as the company's flagship sedan, are being offered with 48 months of zero percent interest, as well as up to $1,500 in cash back if buyers elect to line up their own financing. The greatest total amount of cash back - $2,000 - comes with the 2010 Suzuki Equator compact pickup truck, which is also offered with the option of 60 months of zero percent financing, while the Suzuki Grand Vitara SUV is available with the same financing terms or the choice of $1,500 cash back.

Mostly under the radar when it comes to new Suzuki vehicles is the brand's 'Free Gas For Summer' promotion, which originally kicked off at the end of April but which still applies to any model Suzuki purchased between now and August 31. The company is providing all new car buyers with a gas card that is good for an estimated three months worth of fuel purchases, with the amount of cash on the card varying according to each automobile's EPA estimated fuel economy, calculated against the national average price of a gallon of gasoline based on a 1,000 miles of monthly driving.

Continuing in the vein of inexpensive automobiles made even more affordable through summer deals is the announcement from Kia that almost all of its 2010 models are being offered with 0.0% financing for as long as 36 months. In fact, the only vehicles not included in the sale are the 2010 Kia Rio and Kia Rio5, which are instead tagged with $1,000 cash back. The vehicles which show the most aggressive discounting are the Kia Forte sedan and the Kia Forte Koup, each of which can be had with 0.0% percent financing for 36 months plus an additional $1,000 cash back. Buyers can also elect to swap that particular offer for $1,500 total cash back on the sedan or $1,000 on the Koup. Some of the deals being offered by Kia can also be combined with what the company is calling a 'competitive cash' bonus, which means that drivers of certain competing brands who elect to trade in for a new Kia can receive significant additional cash back at the time of purchase. Like the other offers, Kia is extending its sale to the end of the month of June.

These three sales events point to a supercharged start to the summer in terms of new car buyers finding serious savings on a great number of cars, trucks, crossovers and sport-utility vehicles.


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