It’s not easy to stand out in the automotive mass-market. Designing vehicles to fit within the consumptive majority’s budget is a restrained activity. Overly bold looks can fraction the buyer group and affect sales long before anyone gets a driver’s seat opinion. Underwhelming styling, by contrast, means you may not even get a spot in the information-loaded minds of car shoppers.
So what’s a vehicle designer to do? In the case of the 2016 Jeep Renegade subcompact crossover, the solution is to work within the boundaries of a familiar, boxy shape, while pouring creativity into subtle cues. The response has been excellent thus far. Buoyed by consumer fascination with small crossovers, the Renegade has distinguished itself from rivals with its quirky shape, off-road capability, and cabin quality.