Why the 2014 Jeep Grand Cherokee Matters: It’s not often that even an all-new vehicle represents a breakthrough for the U.S. auto industry, but the 2014 Jeep Grand Cherokee—which premiered this morning at the North American International Auto Show in Detroit—could truly live up to that kind of hyperbole. After all, it will be the first next-gen vehicle from one of the domestic brands to offer a diesel engine in the U.S., with Jeep claiming the new Grand Cherokee will hit 30 mpg on the highway—that’s an increase of 7 mpg (+30 percent) over the high-water point for the 2013 model.
It’s also worth noting that Mike Manley, president and CEO of the Jeep brand, made much of the fact that the 2014 Jeep Grand Cherokee is expected to be a global best-seller, helping Jeep (and the Chrysler Group) continue to expand its international presence.
“With the new 2014 Jeep Grand Cherokee, we have taken the industry’s most highly acclaimed SUV and elevated it to an even higher level,” added Manley. “Jeep has proudly separated Grand Cherokee even further from its competitors by enhancing its unique elegance, efficiency, capability and technological features. Consumers will clearly find the new Jeep Grand Cherokee to be even more of a pleasure to drive—on any and all roads, on the most demanding trails, and in all weather conditions."