2013 Ford Escape, 2013 Ford Fusion Post January Records
Backed by double-digit volume increases for cars, crossovers and trucks—and hybrids—the Ford Motor Company was the second-fastest-growing mainstream automaker in the country last month, when it enjoyed a 21.8 percent increase in deliveries, on the strength of 166,501 vehicles. And keep in mind that that includes a lackluster Lincoln line of 4,191 sales, representing an 18.2 percent decrease in volume for the automaker’s lux division. Looking at just the Ford division itself, the brand’s 162,310 sales marked a 23.3 percent advance over its numbers from January of 2012.
It meant a very nice start to the new year for Ford, which, despite some positive trends, ended 2012 having seen a fairly modest sales increase of 4.7 percent for the year. Especially heartening must have been the fact that much of the automaker’s January success was from two of its all-new entries in the heart of the marketplace: The 2013 Ford Fusion and 2013 Ford Escape.
“Ford finished 2012 strong, with retail sales showing improved strength as more customers returned to dealer showrooms,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford’s fuel-efficient cars and hybrid vehicles showed the most dramatic growth for the year, and we achieved our best year for commercial vehicle sales since 2008.”
How busy were Ford dealerships last month? Except for the 2013 Ford Mustang and 2013 Ford Expedition, every model in the brand’s lineup either scored a double-digit increase in sales or was spending its first January on the market. That being said, Ford’s standouts last month included: