As Jaguar edges deeper into the mainstream, the British luxury brand is attempting to distance itself from the notion that its cars are only for fringe consumers. The company says its F-Type sports car will interest Porsche 911 and Chevrolet Corvette buyers, its E-Pace crossover will appeal to BMW X2 and Audi Q3 shoppers, and its F-Pace crossover will wrangle BMW X3 and Mercedes-Benz GLE customers. In short, Jaguar wants its vehicles to not just pull at your heartstrings — they should also make sense.
Until now, the Jaguar XE compact sport sedan has fallen a bit shy of this goal, due largely to lackluster interior quality compared to rivals like the BMW 3 Series and Mercedes-Benz C-Class. For the 2020 model year, Jaguar says it’s addressed the XE’s shortcomings to make it as convenient as it is handsome. Let’s see if the company pulled it off.