One of Issac Newton's laws is this: For every action, there is an equal and opposite reaction. This law applies not just to physics but a number of other things as well. For example: automotive safety. Automakers try their best to protect passengers in side-impact crashes by increasing the amount of steel or aluminum used in the pillars of the vehicle's structure. Unfortunately, this also tends to increase the size of a vehicle's blind spot, but Jaguar Land Rover may have found a solution.
In a newly released video, the luxury automaker introduced the 360 Virtual Urban Windscreen system, which is comprised of two components. First is the Transparent Pillar system which uses a combination of cameras and display screens in the A, B and C-pillars to show a driver what is around the vehicle. For example, if you're at a crosswalk, the system will project an image onto the A-pillars to show if someone is crossing the street or not.
The other component is the Follow-Me Ghost Car Navigation system. Using a new heads-up display system, the Follow-Me Ghost Car Navigation projects a 'ghost car' onto the windshield that a driver can 'follow' instead of looking at a navigation display or listening to directions.
"Our ultimate aim is to reduce road accidents and enhance the urban driving experience. The Jaguar Land Rover research team is developing this technology to improve visibility and to give the driver with the right information at the right time. If we can keep the driver's eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments," said Dr. Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover.