As is the case with most automakers these days Hyundai’s business model revolves around three things: SUVs, SUVs, and SUVs. With the introduction of the all-new 2018 Hyundai Kona, the Korean manufacturer now offers four SUVs, with updated versions of its Santa Fe and Tucson models on the way for 2019, as well as a fuel cell SUV called the Nexo.
As Hyundai’s smallest and least expensive SUV, the Kona slots below the compact Tucson in the brand’s lineup. It’s a subcompact crossover and completes in a class exploding in popularity as more and more buyers are choosing small suvs over sedans and coupes. Built in Korea, the Kona competes with other stylish, fun-to-drive and fuel efficient five-doors in the fast-growing segment, including the Nissan Kicks and Rogue Sport, Ford EcoSport, Mazda CX-3, Honda HR-V, Chevrolet Trax, Toyota C-HR, and Jeep Renegade.