As charging infrastructure expands, battery technology improves, and America’s population continues to move towards urban centers, pure electric vehicles will face fewer obstacles to mass adoption. Hyundai and several other mainstream automakers have recognized these trends and are filling dealerships with innovative electric vehicles at attractive prices.
The all-new 2017 Hyundai Ioniq hatchback competes with alternative energy vehicles across three segments: traditional hybrid, pure EV, and plug-in hybrid (PHEV). This multi-front offensive gives customers plenty of options based on their lifestyle. Those with long commutes will gravitate towards the gas-electric hybrid. City dwellers and those with brief commutes will benefit from a PHEV’s short all-electric range.
The all-electric customer is traditionally an urbanite or has a second vehicle that isn’t subject to range restrictions. However, while federal and state tax breaks are still in play, a broader group of new car buyers may consider pure EVs.