The all-new 2015 Hyundai Genesis Sedan—recently short-listed for the 2015 North American Car of the Year honor—also will be in the spotlight at the upcoming SEMA show, this time in the form of a 550-hp "super sedan" created by ARK Performance. Called the AR550, the car is the sixth ARK/Hyundai SEMA collaboration and will be introduced at Hyundai's November 4 press conference marking the start of this year's Specialty Equipment Market Association event in Las Vegas.
Said Lerry Liu, marketing director for ARK Performance: “The AR550 concept focuses on refined performance that integrates directly with Hyundai’s ‘Design to Empower’ vision for the Genesis Sedan.
"This year we are focused on two core elements, all under the new line of ARK Racing (AR) concepts for Hyundais. First, we focused on the power, handling, and most importantly the sound of the Hyundai powerplant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”