You’re forgiven if you’re looking at this picture, scratching your head, and saying to yourself: “Azer-Wha?” This is a 2014 Azera, and Hyundai sells more than twice as many of them as it does its Equus flagship luxury sedan.
Now, before you think that I’m alluding to an impressive number, that’s actually a kind way of saying that Azeras sit on Hyundai dealership lots collecting dust. Having just spent a week driving one all over Southern California, I saw only one other Azera, and it had those rental car barcode stickers in the windows. If nothing else, then, if you get an Azera, you won’t see yourself coming and going everywhere you drive it.
Hyundai’s full-size sedan, which slots into the automaker’s lineup between the Sonata and the Genesis, deserves better. This is a good car at what constitutes a good value, and there can only be one reason for its utter absence from American roads: Hyundai offers nothing beyond a reversing camera, rear parking sensors, and Blue Link telematics service in terms of safety technologies.
If that’s not a problem for you, and you’re interested in a big, quiet, powerful sedan, the 2014 Hyundai Azera is an impressive car, easily worth a starting price of less than $32,000.