Toyota didn’t invent the hybrid car, but the Prius certainly established the hybrid gasoline-electric car market in the United States. It was the first mass-produced hybrid sold in the US when it debuted here as a 2001 model. Since then, Prius has been through four generations of development and has spun off several variants, including Prius c, Prius v, and Prius Prime. The 2018 Toyota Prius is a fourth-generation model, a five-door, five-passenger liftback with front-wheel drive. Seven trim levels of Prius are available this model year: One (starting at $23,475), Two (starting at $24,685), Two Eco (starting at $25,165), Three (starting at $26,735), Three Touring (starting at $28,115), Four (starting at $29,685), and Four Touring (starting at $30,565).
Though Prius has dominated the gasoline-electric hybrid passenger car market for almost two decades, US sales in 2017 slumped to their lowest levels since 2004 with a total of 65,631 units sold, far off-peak sales in 2007 of 181,221. Part of the slump can be attributed to shifting tastes and buying patterns, and part to the rising tide of competitive hybrid vehicles available for lease and purchase.
Here are 10 Competitors for the 2018 Toyota Prius, presented in alphabetical order by brand.