Extending an ongoing partnership with one of the country's top sources for sports content—and building on the recently launched Honda Stage music platform—the 2015 Honda Fit is being showcased as part of the brand's new role as Official Music Sponsor of ESPN College Football.
The new initiative will focus on four key efforts:
- Both on-set branding and unique content for the 8:00 a.m. segment of ESPN's flagship news show, SportsCenter
- Providing the soundtrack for half-time musical montages during Saturday afternoon football telecasts on ABC
- Integration of Honda Stage musical performances as part of the ESPN College Football Scoreboard, for which Honda also is the presenting sponsor
- Serving as presenting sponsor of the ESPN2 "Helmet Stickers" segment that honors the top plays and players from each week's games
The 2015 Honda Fit also should get plenty of attention, with Tom Peyton, assistant vice president of Marketing for American Honda noting that: "ESPN college football is among the most-watched live television programs and represents a great opportunity to leverage our investment in music and sports to connect the Honda brand with an engaged audience of young and active viewers while showcasing the latest Honda vehicle offerings, including the all-new 2015 Honda Fit