Led by two vehicles right at the heart of its lineup—the 2015 Honda Fit subcompact and CR-V crossover—the Honda brand hauled in 105,745 sales in October, setting an all-time record for the month and growing volume by 5.5 percent. Which may seem like a familiar story, since both the 2015 Honda Fit and the CR-V also scored sales records in the month before that, when Honda had its best September sales results since the economic meltdown of 2007.
For October specifically, the 2015 Honda Fit tallied another 6,851 sales, while also enjoying an 83.4 percent spike in demand. Further, that massive gain was enough to drive Fit sales into the black on a year-to-date basis. Nine months into 2014, sales for the nameplate were down by 3.4 percent as compared to the same point in 2013; after that October record for the 2015 Honda Fit, year-to-date sales were up by 3.8 percent, backed by 46,460 deliveries.
And although that other record-breaking Honda isn't seeing quite the same sort of percentage gains, Honda is unlikely to be complaining: The 2015 CR-V—recently named Motor Trend's Sport/Utility of the Year—posted 29,257 sales in September for a very healthy 29.7 percent jump in volume.
Said Jeff Conrad, Honda division senior vice president and general manager: "The new 2015 CR-V is giving renewed momentum to what has already been an incredible year, and the success of the new Fit is an important step in re-establishing small cars as a pillar in the Honda lineup."
The 2015 Accord family had another strong month for Honda as well, with sedan and coupe models combining for 27,128 sales and a 7.8 percent growth rate in October. That was right in line with the rest of the year, too, since the Accord's 10-month total of 331,510 deliveries so far in 2014 represents a 7.9 percent advance as compared to 2013.
Taking into account deliveries from American Honda's premium Acura brand—15,427 units, up 7.9 percent—total U.S. sales for the automaker were up 5.8 percent last month, on the strength of 121,172 deliveries.