With an MSRP that begins at $21,680—$200 more than for the 2012 version—the 2013 Honda Accord is slated to go on sale at dealerships across the country beginning on September 19. The high-value approach is combined with a higher level of standard equipment, too, as well as new Sport and Touring models, for an overall package that should leave Honda in a very strong competitive position against the new wave of mainstream mid-size sedans.
And while that all may sound like it comes straight from the Honda propaganda department, the 2013 Honda Accord sedan—as you’ll see below—truly does break new ground for the brand by moving from its traditional place as one of the premium-priced mid-size competitors to a more family-friendly choice that is closer to ye olde sweet spot of the segment. In other words, as explained by John Mendel, executive vice president of sales for American Honda Motor Co. Inc.: "The 2013 Accord excels in all areas with sophisticated design, a luxurious interior, world-class dynamic performance, class-leading standard features and legendary Honda quality, all at a tremendous value for the customer. 2012 is the year of the midsize sedan, and the new Accord will once again solidify Honda's position at the head of the pack."
(Note: Pricing for the 2013 Honda Accord Plug-in Hybrid and “regular” hybrid, both of which are scheduled to hit the U.S. marketplace early next year, is not yet available.)