Automaker Renames U.S. Operations to Recognize Fiat Partnership
After previously repositioning the joint Fiat and Chrysler business as Fiat Chrysler Automobiles on the international stage--and the New York Stock Exchange—the seventh-largest automaker in the world recently adjusted its North American operations to match. As a result, the company formerly known as the Chrysler Group now will be called FCA US LLC. (For those unfamiliar with the term, the "LLC" refers to the fact that FCA US is a "limited liability company" for legal purposes.)
The change isn't expected to affect consumers, or much else for that matter, and it's worth emphasizing that the Chrysler brand will retain its direct connection to Walter P. Chrysler, who founded the eponymous automaker some nine decades ago. Additionally, FCA US LLC will continue to support the full line of Chrysler Group vehicles, including those from the Dodge, Fiat, Ram and Jeep brands, as well as its Mopar and SRT business, and its distribution of the Alfa Romeo 4C.
As explained on the official FCA blog by Ed Garsten, head of Digital Media for the company: "When you think about it, when someone changes their name from Smith to Jones for personal or professional reasons, they’re still the same person. The change just makes sense for them. In that vein, our commitment to quality, style, performance and service hasn’t changed, we just have a new name to reflect our role in our new company, and that makes sense."
Note: Just to be clear, FCA US LLC will oversee all North American operations for the automaker, including not just in the United States, but also in Canada and Mexico.