An upscale Hyundai? As recently as a decade ago, that proposition would have seemed fanciful. But now, Hyundai’s new luxury brand, Genesis, is steadily rolling out new models as part of its plan to offer a full line of premium cars and crossover SUVs to challenge high-end European marques. The latest Genesis and subject of this report is the G80 Sport.
Formerly known as the Hyundai Genesis sedan, the Genesis G80 ranks third in midsize luxury sedan sales this year behind the Mercedes-Benz E-Class and BMW 5 Series, and running head-to-head with Audi’s A6. With the new G80 Sport, Genesis turns up the jets courtesy of a standard twin-turbo V6 engine from the larger G90 flagship, an upsized 19-inch wheel and tire package, larger brakes, adaptive shock absorbers and a decidedly more aggressive exterior appearance. Rear-wheel-drive models are priced at $55,250; $2,500 more nets Hyundai’s HTRAC all-wheel drive. That's a premium of $13,500 over the ordinary G80, albeit with additional standard equipment.