Deep in the heart of Ford's online car configurator, buried under the 'Exterior Items' section of the 2014 Ford Fiesta SE's options list, is a checkbox marked 'SE EcoBoost Fuel Economy Package.' Make this selection and your Fiesta will gain an SFE badge on the trunk or hatch, along with the tantalizing 'EcoBoost' logo.
It's more than a sticker package, of course: ordering the 2014 Ford Fiesta SFE EcoBoost means outfitting the subcompact with a three-cylinder, one-liter engine that's been turbocharged to strike a balance between power and frugality. With all of the hype surrounding Ford's turbo technology, why isn't the SFE EcoBoost listed as its own unique model? Why can't it be selected as a drivetrain choice when initially spec'ing out the Fiesta? In short, why is the SFE EcoBoost such a secret?
When I was recently given the chance to get behind the wheel of the 2014 Ford Fiesta SFE EcoBoost I jumped at the opportunity to find out the reasoning behind the Blue Oval's smoke and mirrors ploy to keep the car a mystery to all but those who knew exactly what they were looking for. After our seven days together, I think I understand why the three-cylinder Fiesta isn't being foisted on shoppers as an easy-to-order option. Some ideas, it seems, just don't translate as well on this side of the Atlantic as they do in Europe.