Timed to coincide with the Professional Bull Riding’s (PBR) recent Last Man Standing challenge in Motor City, Ford has unveiled an all-new 2013 Ford F-Series Super Duty Platinum edition. Ford has been a decade-long sponsor of the PBR Built Ford Tough Series, and the ever-growing popularity of bull riding competition has provided a perfect market forum for Ford’s, as more than fifty percent of attendees own and drive full-sized trucks.
Today, buyers want their personal pickups more luxurious and tech-smart than ever, so Ford has added the glitter and glam to its heavy-duty-hauler truck line. Available later this year, this special-edition model will get gussied-up design cues on the exterior, a luxury-appointed cabin, and a bevy of appealing standard amenities like SYNC, MyFord Touch, navigation, rear view camera, Remote Start System, power-telescoping mirrors and power-adjustable pedals.
Now popular as a top-of-the-line edition on the ½-ton Ford F-150s, it is the first time Platinum trim comes to the 3/4 –ton, 1-ton and even ---range of pickups known for toughness and work cred’. It’s also the first truck-specific application of SYNC with MyFord Touch; the telematics and communications system has been crafted with tactile button controls and large rotating knobs to bring ease to truckers that wear work gloves.
“The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury,” said Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for.”