Ford has announced a special employee pricing incentive for the month of June on all 2008 Ford F-150, F-250, and F-350 pickup trucks (excluding the Harley-Davidson edition and chassis cab models). Employee pricing is being offered as a supplemental incentive to bolster the cash incentives already being offered on the F-Series. Beginning June 3, dealers will begin displaying supplemental window stickers that outline the MSRP, the employee discount, and any qualified cash incentives.
This announcement comes on the heels of dismal sales figures that were reported for the month of May. The Ford F-Series lost its best-seller status to not one, but four Japanese cars. The Toyota Camry, Toyota Corolla, Honda Accord, and Honda Civic all out-sold the F-Series last month. The last time the Ford F-Series lost the #1 spot was October of 1991. Ford is banking on the popularity of employee pricing programs to prop up lagging sales, but we will have to wait until next month to see if $4 per gallon fuel wins out instead.