Includes ‘Video Snacks’ For Buyers To Understand Features
This week, Ford has launched a new Vehicle Orientation program at dealerships to help buyers understand and use certain features of their new vehicles. The program begins with a salesperson doing an orientation of specific features a buyer would like to learn more about. From there, a list of the specific features is sent to a buyer in a email with links to what Ford is calling ‘video snacks’. The ‘video snacks’ are short videos that explain how to use specific vehicle features such as Ford's MyKey system and Integrated Blind Spot Mirrors.
“Now more than ever before our vehicles are equipped with a variety of advanced technologies designed to make life better for drivers, but we know that just because a cool feature is available doesn’t necessarily mean it is being recognized or used by the consumer. Our goal is to simplify and enhance the sales experience by providing customers with the resources they need when they need them so that they can fully enjoy all the benefits their vehicle has to offer them,” said Andrew Ashman, Ford and Lincoln Consumer Experience Manager.