2013 Fiat 500 Gets Its Gucci On

Not content to roll out an ongoing wave of new vehicle variants, the Fiat brand is bringing back one from last year: The Fiat 500 by Gucci. Once again offered in both coupe and cabriolet body styles, the 2013 Fiat 500 by Gucci will see an evolution of the style of the original, with a new black monotone cabin treatment that can be matched with either a black or white exterior—both of which showcase a striking pearl-glass finish and uniquely finished accents.

Alternatively, owners also can select either of the two-tone appearance packages from the original Gucci editions, mixing the black exterior with either a black-on-white cabin or an environment done in white on black. Regardless, premium materials are used throughout, including Poltrona Frau leather for the seats and instrument panel, while among the other exclusive accents for the 2013 Fiat 500 by Gucci are its chrome Gucci “signatures,” traditional green/red/green exterior striping, and exclusive 15-inch wheels with “GG” hubcaps.

The 2013 Fiat 500 by Gucci will be priced from $23,750, with the 500c Gucci edition starting at $27,750, and both are expected to go on sale in the short-term future.

"It doesn't get better than this: two brands like Gucci and FIAT collaborating on an encore of the fastest-selling Fiat 500 that we ever had in our U.S. portfolio," said Jason Stoicevich, head of the FIAT Brand in North America. "The success of the Fiat 500 by Gucci demonstrates that there is a clientele in America that appreciates and demands high-quality small cars loaded with the craftsmanship, technology and the style that only the Italians can offer. Almost all of the vehicles of this new edition have been spoken for by our studios, and they can't wait to start selling them again."