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Ferrari Plans New Theme Park in Spain

Grand Opening Planned for 2016

William Maley
by William Maley
March 25, 2014

If you happen to be a Ferrari fan with a family and are looking for someplace to experience the brand, then you definitely want to check out the prancing horse's upcoming theme park. This month, Ferrari announced the creation of Ferrari Land, a new theme park that will be built at the PortAventura resort in Spain. The theme park will feature a 250 room Ferrari-themed five-star hotel, restaurants, and a driving simulator.

This will be Ferrari's second theme park. The first was Ferrari World in Abu Dhabi, opened in 2010, which features the world's fastest roller coaster, racing simulators, go-karting, and a ride that takes you through a Ferrari engine.

"After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks. We carefully sifted through the various proposals and decided to accept Investindustrial's because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura," said Andrea Perrone, CEO of Ferrari Brand. He continued, "This new license further underscores our brand's presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it."

Ferrari Land is expected to open in 2016.


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