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February Auto Sales: Jaguar Land Rover Get Some Love

Despite Winter's Fury, Monthly Sales Up 10 Percent

William Maley
by William Maley
March 3, 2014

There are always a few outliers in automotive sales. While many automakers reported lower February sales due to the polar vortex and snow storms in parts of the U.S., Jaguar Land Rover North America was feeling the love. The company reported sales of 5,558 vehicles for the month, an increase of 10 percent, effectively making this their best February since 2005. Total sales for the year stand at 11,579 vehicles.

"Jaguar Land Rover had a strong February despite difficult weather conditions. We are especially pleased in the continued strength of each brand’s volume leaders, the Jaguar XF sedan and the Land Rover Range Rover Sport,” said Joe Eberhardt, President and CEO of Jaguar Land Rover North America.

Jaguar's February sales reached 1,552 units, an increase of 35.2 percent. Leading the charge was the XF with 896 units, an increase of 52 percent. The F-Type roadster saw sales of 322 units for the month.

For Land Rover, February sales reached 4,006 units, an increase of 2.6 percent. The Range Rover Sport was the best selling model with 1,464 units sold for the month, an increase of 16 percent.


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