Chrysler Group Tops Youtube's Super Bowl Ad Poll
Thanks in part to the all-new 2015 Chrysler 200, Bob Dylan can add another top hit to his resume—although don't look for either of those names among the Billboard Hot 100 anytime soon. Instead, the big news here is that the Dylan-narrated Chrysler commercial from this year's Super Bowl was ranked No. 1 in the auto industry by the 2014 YouTube Ad Blitz Poll. It was the fourth season in a row in which a Chrysler Group commercial had claimed the Ad Blitz award, and this year's spot for the 2015 Chrysler 200 also was ranked No. 3 overall by YouTube visitors.
Those who missed the commercial the first time around can still see it on Chrysler's YouTube channel or at http://www.youtube.com/user/adblitz; those who missed the brand-new 2015 Chrysler 200 itself will be able to see it soon at local dealerships, where it will show off a sleek new design, a nine-speed automatic transmission, plenty of cutting-edge technologies, and an MSRP of $21,700.
The party line from Olivier Francois, chief marketing officer for the Chrysler Group LLC: “The annual YouTube Ad Blitz poll is a key indicator of impact of the Super Bowl commercials, and we are proud to hold the top auto position now for the fourth consecutive year. This year’s two-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”
(FYI: The Chrysler Group's past Ad Blitz winners were "Born of Fire," from 2011 and featuring Eminem; Clint Eastwood's "Half-Time in America" spot that ran in 2012; and the previous year's "Farmer" commercial, showcasing the Ram lineup and narration by Paul Harvey.)