If the 707-horsepower Dodge Challenger Hellcat caught your attention, the new 2018 SRT Demon model will have you riveted. Before autonomous cars wrench the steering wheel from our hands, muscle cars are staging an all-out war on the quarter-mile. What could be less practical than an 840-hp, tire-smoking, fuel-burning, exhaust-roaring beast? The Demon exists to show that technology doesn’t have to always be focused on the greater good; sometimes, it can just provide outrageous fun for a privileged few.
Dodge hopes that the Demon becomes a halo car, attracting attention to the brand and bringing buyers who want a little bit of reflected glory, even if they don’t buy a Demon. With the discontinuation of the Viper, Demon takes over at the top of the Dodge food chain.