For the first time in 14 months, the Chrysler Group has realized U.S. sales of more 100,000 units, as May results indicated the company sold 104,819 vehicles last month. That translates into a 33 percent sales increase compared to May of 2009 and marked the four consecutive month of month-over-month sales improvements for the automaker.
"May was another positive sign as sales momentum continues to build for Chrysler Group, exceeding the 100,000 unit threshold for the first time in more than a year,' said Fred Diaz, president and CEO of the Ram Truck brand and the group's lead executive for U.S. sales. 'The company continues to show improvement each month, with May being our strongest month this year, exceeding overall industry growth for the second month in a row.'
The ability to outperform the industry is an impressive sign for the Chrysler Group, which also outperformed both General Motors and Ford in May.
Also notable: Every brand for the company'”Chrysler, Dodge, Ram and Jeep'”notched sales improvements last month.
Chrysler proper saw its results improve by 29 percent, led by the Chrysler Town & Country. The minivan, supported by an effective national marketing campaign, reached more than twice as many customers as in May 2009, ringing up a 68 percent sales increase. The resurgent Chrysler Sebring was up 42 percent.
There was especially broad-based support for the Dodge brand, which rang up an impressive 73 percent May sales leap. The Dodge Caliber, Dodge Avenger and Dodge Charger all attained increases of more than 130 percent, while the Dodge Challenger moved ahead by a full 42 percent. Also benefiting from the automaker's minivan marketing, the Dodge Grand Caravan also more than doubled sales, seeing a year-over-year May increase of 66 percent.
The Dodge Ram pickup was back in the black, too, reporting an 11 percent improvement in sales last month when compared to the previous May.
And even as some customers were waiting for the launch of the all-new 2011 Jeep Grand Cherokee later this month, Chrysler's off-road experts saw a 6 percent overall uptick for May. The Jeep Compass and Jeep Patriot posted strong increases of 154 percent and 30 percent, respectively, in the highly competitive small crossover segments.
The Chrysler Group's ability to attain these kinds of sales results with its current lineup was no small feat, and establishes a strong foundation for the rest of 2010. In addition to the next-gen Grand Cherokee, the automaker will roll out some 15 other new or heavily revised vehicles before the end of the year, which should have a correspondingly large effect on the Chrysler sales picture.