With 1,662 total sales during the first six months of the year, the 2014 Chevy SS finished June ranked No. 233 on the overall year-to-date sales leaderboard for the auto industry, with fewer sales than micro-volume products like the Honda CR-Z or VW Eos, to name just a few. And frankly, that's just the way the Bowtie brand planned things, since execs called for the 2014 Chevy SS to be a niche vehicle right off the bat.
All that could be about to change, however, thanks to an increasingly high profile for the full-size sport sedan. Consider:
On July 27, a 2014 Chevy SS will take on pace-car duties for one of the marquee events in the NASCAR Sprint Cup series—the Brickyard 400, held at the Indianapolis Motor Speedway and now known—awkwardly enough—as the "Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com."