Breast Cancer Awareness Month kicked off on October 1—as did Chevy's comprehensive support efforts—but those activities will really rev up when a special 2014 Chevrolet SS takes to the track during back-to-back NASCAR weekends starting October 19 and 26. At both, a 2014 Chevrolet SS will serve as a pinked-out pace car for Sprint Cup racing, with the Bowtie brand donating $250 to the American Cancer Society for each caution lap led by the car.
(Sharp-eyed NASCAR buffs also may recall seeing the 2014 Chevrolet SS bringing the pink at a race in August, in Atlanta, and pace laps led during that event also will count toward the brand's donation total.)
And that's just for starters. Chevrolet also will donate $10 for every dealership test drive taken during October, while Chevy, General Motors and Chevrolet dealers across the country are sponsoring fund-raising walks. In fact, Paul Edwards, U.S. vice president for Chevrolet Marketing, is set to host one such event this weekend near the brand's Detroit headquarters.
Said Edwards: “When a friend or loved one is diagnosed with breast cancer, we tend to ask, ‘What can I do?’
“Getting involved in a walk or making a donation is something we all can do to make a difference.”
Those interested in finding a local walk to support the American Cancer Society's "Making Strides Against Breast Cancer" program can visit www.MakingStridesWalk.org for more information.
Added Jill Elder, vice president of distinguished and corporate partners for the American Cancer Society: “The money we raise and support we receive from Chevrolet nationwide helps us save more lives from breast cancer faster and supports our mission to create a world with less breast cancer and more birthdays,”
This year marks the fourth in a row in which Chevrolet has partnered with the American Cancer Society for Breast Cancer Awareness Month, with the brand helping to raise more than $3 million over the past three years alone.