From the entry-level Sonic to the speedy SS, Chevrolet sells five different 4-door sedans. The 2015 Chevy Malibu is the mainstream midsize model, the one aimed right at the average American family with around $30,000 to spend on a new car. And though it is just two years old, the Malibu struggles in the most important and competitive car segment.
Having just driven one hundreds of miles around New England with my teenaged daughters in tow in order to visit colleges and ride roller coasters at Six Flags, I will tell you that the Malibu deserves more consideration than it is apparently getting.
At the same time, Chevrolet basically takes 2015 off in terms of improving this model, aside from adding 4G LTE Wi-Fi connectivity to all models, and improving the car’s available MyLink touchscreen infotainment system with Siri Eyes Free and text messaging alert technologies. While younger car buyers increasingly value this type of advanced connectivity, they’re also not the people spending thirty grand on a set of family-style wheels.
What Chevy really needs to do is sweat the details if it wants more Malibus to roll into American driveways rather than airport rental car lots.