Next year marks the 35th anniversary of the launch of Mattel’s Hot Wheels toys, and Chevy is using the 2012 SEMA Show to get the celebrating started early—with the 2013 Chevrolet Camaro Hot Wheels Edition.
Now, if that sounds a little familiar, it’s because Mattel and Chevy teamed up to develop a Hot Wheels Camaro concept that debuted at the 2011 SEMA Show and went on to garner serious attention from enthusiasts. In fact, interest in the vehicle was so high that this year’s model will be going into limited production and is slated to arrive in dealerships during the first quarter of next year.
“Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.”