In 2011, according to a study published in the official journal of the American Academy of Pediatrics, at least 33 children died from hyperthermia in this country after being left by themselves in motor vehicles. The only positive to come out of these tragedies? That figure represented a significant decrease as compared to 2010, when 49 kids perished. Of course, the only acceptable goal is to lower that number to zero, and that’s where the annual Safe Kids Worldwide hyperthermia awareness campaign—supported by the General Motors Foundation—comes into play.
Safe Kids is working through its local coalitions to partner with police and fire departments, hospitals, doctors’ offices, childcare centers, government agencies and other groups to spread the word about how easy it can be for children to be affected by hyperthermia in vehicles, even in apparently mild temperatures, and how easy it can be to stop further deaths.