A 'brand' is a particular wording on the Certificate of Title or the registration card of a vehicle. The brand indicates a particular history for a vehicle, usually one written-off due to collision, fire or flood damage or has been sold for scrap. Most states put history brands on their titles, but depending on the state, the wording may differ. Some of the words used include Totaled, Reconditioned, Salvaged, Junked, Damaged, Rebuilt, and even Warranty Returned.
The brand is mandatory in most states when a vehicle owner or the insurer of a vehicle writes off a vehicle as a 'total loss.' As a rule, this means the cost of the repairs would be more expensive than the value of the car.