Buying a new or used car has never been easier. Or more simple. Today, in the digital age, consumers can shop for and buy a new vehicle from the comfort of their own homes with just a few clicks on their computer, tablet, or smartphone. And millions of Americans are taking advantage of this convenience every year.
This is the new reality of car buying, and it’s been accelerating over the last few years. Car buyers' expectations have changed, and the auto industry is fast revolutionizing its cyber sales services to meet the new demands of its customers — especially younger ones. General Motors’s Shop Click Drive program is at the forefront of the automotive cyber-shopping revolution.
“I’ve bought a lot of cars in my life, but this is the first one I bought without ever visiting a dealership until I took delivery of the car,” says Dave, a financial adviser in Orange County, California. “I bought this new GMC pickup through GM’s Shop Click Drive website. It was so simple and stress-free. I negotiated the deal and even applied for financing while sitting on my couch.”