Industry studies show that the relationship between consumers and car dealers continues to improve. At the same time, there is a continuing disconnect between car buyers and car dealers that hinders what should be an enjoyable process. Having a new car is a great experience; therefore, buying a new car should be a great experience as well.
One way consumers can improve the car-buying experience is for them to understand the challenges dealers face every day. While being a car dealer might seem like an easy and very lucrative occupation, the fact is it is very difficult and highly competitive. So, in the interest of making the car-buying process easier for everyone, here are 10 things dealers wish consumers knew about the car-buying process.