“The Internet has completely leveled the playing field,” says David Rodgers. “If you’re shopping for a new car, any new car, go online, negotiate for the same model with three different dealers, and you’ll know what that particular car can be purchased for by lunch.”
Rodgers should know. Recently retired, he was a Los Angeles car salesman and dealership manager for 12 years, selling Audis, BMWs, and Mercedes-Benzes in one of America’s hottest and most competitive luxury car markets. With his help, along with input from other industry veterans, we’ve created this list of 10 car buying tips. The list has the potential to help you save money on your new car purchase. But more importantly, the tips will help you more successfully navigate the entire car buying process.