Funny how things that make us happy can also make us cry. In survey after survey, most people say their least favorite thing to do—after public speaking, that is—is to buy a new car. Which is ironic, because pretty much everybody WANTS a new car.
And it all comes down to price.
For the most part, everything else we buy, the price is set. Roll up into Macy’s, find a pair of shoes you want, the price on the bottom of the shoe is the price you pay. If it’s on sale, there’s a huge sign above the display telling you the shoe is on sale and how much off the regular price you’re getting.
Yeah—cars don’t work that way.
In most cases, the price you pay for a new car depends upon your ability to negotiate, and your resolve to get the price you want. Which is fine, as long as you have an accurate assessment of the car’s true market value.
Fortunately, with the Internet, that’s pretty easy to figure out, here on the Autobytel site, you can learn everything you need to know so when you go into the dealership you’ve the information you need to get the best deal possible.
Which, of course, begs the question; what do you need to know?