If you want to keep the car buying experience fun, it's not hard to do. There are a few things to do and some homework involved, but more than anything else, it's about your attitude. Once you understand a couple things, you will have a lot more fun with the process.
First, buying a new car is big business. Over 17 million new vehicles were sold in the United States last year. More than one million Americans are employed to build those vehicles, and two million more work in dealerships. Competition is fierce from the drawing board right through to the showroom floor. Too few people understand that every auto dealer really needs their business to remain profitable. Customers tend to stick with a familiar brand and a particular dealer when they’re happy. So it’s not just your next car that the automaker and the dealer want to sell you, it’s all the vehicles you will buy in the future. Buyers who understand this have much more confidence going into the buying process.