A high percentage of consumers don’t like the process of buying a new car. The research is pretty plain about that. Consumers certainly like the idea of having a new car. The research on that is clear, too.
But many consumers are anxious about buying a car. After all, there is a lot of money at stake, and there is no doubt that the possibility of getting it wrong is ever-present. For one thing, the typical vehicle purchase involves a number of steps, and it is possible to mess up any of them. But the fact is that in today’s hotly competitive environment, the car-buyer is in a power position. Car dealerships are filled with too many cars seeking too few prospective owners. That is just a fact, so let’s unpack several of the reasons you might be anxious about buying a new car to reassure you that you can come out as a happy, satisfied new-car owner.