Value and luxury can sound antithetical. Aren’t luxury goods more expensive by definition? When you’ve already committed to a big-bucks high-end purchase, who really wants the penny-pinching alternative to the real thing?
That’s why Genesis has taken a different approach to value-oriented luxury. It’s not hoping to sell you a pretty nice luxury car for less money than the true luxury brands. Instead, Genesis — the premium division of Korean carmaker Hyundai — wants to make class leaders, then sell them for less money than top luxury brands. To measure its success, we spent a week driving the brand’s newest and most successful product: the 2021 Genesis GV80 mid-size SUV. Today, we want to see how it stacks up against one of our favorite big-name competitors in this space: the 2021 Audi Q7. We’ll compare the two luxury suvs in eight categories, then declare an overall winner.